Blog Posts

How PreSales and Product Marketing Drive Results Together

Learn why strong PreSales and Product Marketing alignment drives sales results, and discover some tactical collaboration tips.

Why Use Testimonial Videos Within Your Sales Assets to Create Social Proof

Testimonial videos within your sales assets build powerful social proof that text alone can't achieve.

How to Map Your Sales Assets to Your Buyer's Journey

Learn how product marketers can create effective sales assets that align with each stage of the buying process.

Product Updates July 2024: Background Images, Fundraising Templates, and Personalization

We’ve got another round of AssetMule features and use cases for you to check out.

5 Sales Assets to Add to Your Sales Motion, Today

Whether you are executing SMB or enterprise sales, having the right tools to drive sales forward is crucial to your success.

Top Interactive Demo Providers in 2024

From enterprise solutions to freemium products, we've selected solutions that stand out from the crowd.

Introducing AssetMule: Engage Your Buyers with Interactive Sales Assets

We're excited to announce AssetMule to the world!

What is Buyer Enablement Really About?

Everyone is talking about what buyer enablement is all about. Check out this post for our opinion.

Top 5 Things You Can Do TODAY to Align Your Sales and Marketing Teams

Looking to align your sales and marketing teams better? Check out these 5 tips.

3 Easy Tips To Improve Your Outbound Prospecting

Wanna improve your outbound prospecting? Check out these 3 tips.

How to Personalize Every Step of Your Sales Process

Personalization is key in sales. Check out these tips to help you across the funnel.

Top Sales Enablement Software Tools 2024

Learn about sales enablement software, how to approach evaluating a solution, and a few options that we have curated for you.

Top 5 Sales Assets to Use in Your Sales Process

Need to figure out what sales assets to prioritize in your sales motion? Check these out.

The Product Marketing Paradox

Need to figure out what sales assets to prioritize in your sales motion? Check these out.

Building in Public: Lessons Learned from 100 Customer Discovery Calls

Check out these lessons learned from 100 customer discovery calls conducted by the AssetMule team.

Your Existing Sales Asset Creation & Management Strategy May Be Broken

Jorge's thoughts on sales enablement learnings from research interviews with sales and marketing pros.

The State and Impact of AI in B2B SaaS Marketing

Our thoughts on the impact of Artificial Intelligence (AI) on B2B marketing.

5 Product Marketing Communities to Join in 2023

Check out these 5 communities to join to step up your product marketing game.

How to Enable Your Sales Team with Video, Interactive Content, Social Media, and UGC

Learn how to empower your sales team to leverage these powerful content types.

📽 Highlights from our LinkedIn Live on Product Launch Readiness: User Testing & Sales Enablement

Below are some highlights provided by our featured experts who shared their playbooks for launching new products.

📕 GTM Book of the Month: Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco

Our review of "Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco".