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AssetMule Podcasts

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule,
on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market!

Episode #10: Overcoming product marketing challenges when supporting sales enablement
Frameworks for product marketers to prioritize projects, conversational AI, and the biggest sales enablement challenges for PMM teams.
Episode #9: The B2B Product Marketer's Core Charter
Exploring product marketing's core charter, alignment with company vision, and its appeal to entrepreneurs.
Episode #8: The Impact That PLG Has on Brand Building, Hybrid PLG/Sales-Led Motions, & More
PLG's impact on brand building, product accountability for revenue, and the benefits of hybrid PLG/sales-led motions.
Episode #7: What Does an Early Checklist Look Like for a Product Marketer?
Explore product marketing in startups, founder alignment, PMM checklists, and the "flailing arms period."
Episode #6: Founders, Product-Led Sales, and the AI Revolution
This conversation covers the founder experience, product-led sales, customer development programs, startup GTM tactics, and Generative AI's impact on B2B sales.
Episode #5: What is Product Marketing?
This conversation explores product marketing roles, stakeholder alignment, work prioritization, sales collaboration, and AI's impact on PMMs.
Episode #4: Product-Led Sales 101
This conversation explores product-led sales strategies, including engagement timing, crafting narratives from product usage, pitching use cases, and more.
Episode #3: Using Intent Data To Build a Compelling Story For Your Prospects
This conversation covers GTM strategies, leveraging intent data, integrating PLG with sales, and entrepreneurship today.
Episode #2: How to Measure Success as a Product Marketer
This conversation explores the transition from sales engineering to product marketing, transferable skills, challenges, success metrics, alignment with sales, and more.
Episode #1: B2B Trends, Measuring Marketing’s Impact, & Budget Tips
B2B marketing expert Matt Heinz shares insights on B2B trends, measuring marketing’s impact, budget tips, and supporting talent after tech layoffs.