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AssetMule Podcasts

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule,
on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market!

Episode 129: From In-House PMM to Community Builder
From product marketing leader to founder, AI’s impact, and what makes great product launches.
Episode 117: Creating Repeatable B2B Demand Generation Campaigns
We chat modern ABM/ABX, scalable demand gen campaigns, and collaboration between PMM and sales for real pipeline impact.
Episode 116: Aligning Strategy, Tech, & Content to the Buyer’s Journey
This episode explores building a sales process that aligns with the buyer’s journey, sales tech, and key sales assets.
Episode 115: Voice of The Customer, Storytelling, & Interactive Demos
We explore how product marketers establish the voice of the customer and why ongoing customer conversations are essential.
Episode 114: Revenue Architecture Explained: Strategies for GTM Success
This episode explains how a revenue architect designs and optimizes go-to-market strategies to drive predictable revenue growth.
Episode 113: What GREAT Growth Marketers Look Like
We explore growth marketers, their success metrics, top traits, 2025 marketing predictions, and more.
Episode 112: Tips & KPIs that Gauge The Impact of Product Marketing
This chat explores how PMMs measure success, track KPIs, and foster cross-departmental alignment.
Episode 111: Bridging Marketing and Sales: Building Trust, Authority, & Results
How marketers can craft sales enablement strategies, map buyer journeys, and build trust with the right tools and assets.
Episode #13: The Importance of Detaching the Ego as a Startup Founder
We explore Evan's path to UserEvidence and the role of humility in startup success.
Episode #12: Growth at Every Step: Customer Success, Tool Trends, and Evolving SDR Roles
This episode covers customer success, tool consolidation, and SDRs embracing upselling.
Episode #11: How Product Marketing Can Nurture A Product to Its Full Potential
This chat covers turning products into revenue, product marketing's role in growth, and the "Win, Keep, Grow, Steal" framework.
Episode #10: Overcoming Product Marketing Challenges When Supporting Sales Enablement
Frameworks for product marketers to prioritize projects, conversational AI, and the biggest sales enablement challenges for PMM teams.
Episode #9: The B2B Product Marketer's Core Charter
Exploring product marketing's core charter, alignment with company vision, and its appeal to entrepreneurs.
Episode #8: The Impact That PLG Has on Brand Building, Hybrid PLG/Sales-Led Motions, & More
PLG's impact on brand building, product accountability for revenue, and the benefits of hybrid PLG/sales-led motions.
Episode #7: What Does an Early Checklist Look Like for a Product Marketer?
Explore product marketing in startups, founder alignment, PMM checklists, and the "flailing arms period."
Episode #6: Founders, Product-Led Sales, and the AI Revolution
This conversation covers the founder experience, product-led sales, customer development programs, startup GTM tactics, and Generative AI's impact on B2B sales.
Episode #5: What is Product Marketing?
This conversation explores product marketing roles, stakeholder alignment, work prioritization, sales collaboration, and AI's impact on PMMs.
Episode #4: Product-Led Sales 101
This conversation explores product-led sales strategies, including engagement timing, crafting narratives from product usage, pitching use cases, and more.
Episode #3: Using Intent Data To Build a Compelling Story For Your Prospects
This conversation covers GTM strategies, leveraging intent data, integrating PLG with sales, and entrepreneurship today.
Episode #2: How to Measure Success as a Product Marketer
This conversation explores the transition from sales engineering to product marketing, transferable skills, challenges, success metrics, alignment with sales, and more.
Episode #1: B2B Trends, Measuring Marketing’s Impact, & Budget Tips
B2B marketing expert Matt Heinz shares insights on B2B trends, measuring marketing’s impact, budget tips, and supporting talent after tech layoffs.