Best Practices

A Product Marketer's Guide to B2B Product Launches

Product marketers can use this guide to plan and execute a successful B2B product launch from start to finish and beyond.

What is B2B Vertical Marketing?

Learn what vertical marketing within B2B is and how it helps you target specific industries with tailored strategies.

Why 1:1 Personalized Video Is Key to Your B2B Sales Motion

Learn how to enable your sales reps to use 1:1 personalized videos within sales assets and B2B sales motion.

What's The Difference Between Sales and Marketing Brochures?

Learn about the main differences between sales and marketing brochures and how to approach their creation.

Inbound-Led Outbound: A New Retargeting Strategy for B2B GTM

Learn how Inbound-Led Outbound is impacting B2B marketing. This new retargeting strategy combines inbound insights with outbound to engage high-intent prospects.

Digital Brochure Examples for Manufacturing Companies

Check out these top digital brochure examples for manufacturing companies, featuring interactive designs and tips for sales and marketing teams.

Top 7 Sales Assets Sales Engineers Use to Close Deals

Check out these important sales assets sales engineers can rely on to effectively engage prospects, overcome objections, and close deals.

Top Sales Assets for Sales Reps Selling Cybersecurity Software

Enable your sales reps with the right assets - like one-pagers, case studies, competitive compassion docs, and ROI calculators - to win over cybersecurity buyers.

What the Perfect Account-Based Marketing (ABM) Landing Page Looks Like

Learn why the ideal ABM landing page is personalized, engaging, and visually appealing.

How to Create a Winning Account-Based Marketing Campaign

Learn how top ABM campaigns use hyper-personalized messaging, multi-channel coordination, and seamless experiences to engage target accounts.

How Content Marketing and Product Marketing Teams Align to Support B2B Sales with Assets

Learn how content marketing and product marketing teams work together to support B2B sales with sales assets and enablement.

The Marketer's Guide to Internal Brochures for HR and Internal Communications Teams

7 essential internal brochures marketers can create to help HR and comms teams engage employees, boost wellness, and build culture.

Why Product Marketing is Essential to Your Sales Team's Success

Check out why product marketers are the secret weapon behind top-performing sales teams.

How Product Marketers Leverage Call Recording Software for Effective Research

Check out how product marketers can leverage call recording software to conduct prospect and customer research for insights.

Defining Digital Transformation In The Age of AI

Implement a digital transformation strategy and AI to stay competitive, innovative and sustainable in today's business environment.

How PreSales and Product Marketing Drive Results Together

Learn why strong PreSales and Product Marketing alignment drives sales results, and discover some tactical collaboration tips.

Why Use Testimonial Videos Within Your Sales Assets to Create Social Proof

Testimonial videos within your sales assets build powerful social proof that text alone can't achieve.

How to map your sales assets to your buyer's journey

Learn how product marketers can create effective sales assets that align with each stage of the buying process.

Top Sales Enablement Software Tools 2024

Learn about sales enablement software, how to approach evaluating a solution, and a few options that we have curated for you.

Top 5 sales assets to use in your sales process

Need to figure out what sales assets to prioritize in your sales motion? Check these out.

3 Easy Tips To Improve Your Outbound Prospecting

Wanna improve your outbound prospecting? Check out these 3 tips.

How to enable your sales team with video, interactive content, social media, and UGC

Learn how to empower your sales team to leverage these powerful content types.

📽 Highlights from our LinkedIn Live on Product Launch Readiness: User Testing & Sales Enablement

Below are some highlights provided by our featured experts who shared their playbooks for launching new products.