Product Marketing

A Product Marketer's Guide to B2B Product Launches

Product marketers can use this guide to plan and execute a successful B2B product launch from start to finish and beyond.

What is B2B Vertical Marketing?

Learn what vertical marketing within B2B is and how it helps you target specific industries with tailored strategies.

Why 1:1 Personalized Video Is Key to Your B2B Sales Motion

Learn how to enable your sales reps to use 1:1 personalized videos within sales assets and B2B sales motion.

What's The Difference Between Sales and Marketing Brochures?

Learn about the main differences between sales and marketing brochures and how to approach their creation.

Inbound-Led Outbound: A New Retargeting Strategy for B2B GTM

Learn how Inbound-Led Outbound is impacting B2B marketing. This new retargeting strategy combines inbound insights with outbound to engage high-intent prospects.

Digital Brochure Examples for Manufacturing Companies

Check out these top digital brochure examples for manufacturing companies, featuring interactive designs and tips for sales and marketing teams.

Top 7 Sales Assets Sales Engineers Use to Close Deals

Check out these important sales assets sales engineers can rely on to effectively engage prospects, overcome objections, and close deals.

Top Sales Assets for Sales Reps Selling Cybersecurity Software

Enable your sales reps with the right assets - like one-pagers, case studies, competitive compassion docs, and ROI calculators - to win over cybersecurity buyers.

What the Perfect Account-Based Marketing (ABM) Landing Page Looks Like

Learn why the ideal ABM landing page is personalized, engaging, and visually appealing.

How to Create a Winning Account-Based Marketing Campaign

Learn how top ABM campaigns use hyper-personalized messaging, multi-channel coordination, and seamless experiences to engage target accounts.

How Content Marketing and Product Marketing Teams Align to Support B2B Sales with Assets

Learn how content marketing and product marketing teams work together to support B2B sales with sales assets and enablement.

The New Generation of Lightweight Digital Sales Rooms

Learn why the new wave of digital sales rooms (DSRs) must be lightweight and quick to personalize to be embraced by sales teams and GTM organizations.

Product Updates: Storylane Demos, Buyer’s Journeys, and Professional Services

We’ve got another round of new AssetMule features, integrations, and use cases for you to check out.

Why Product Marketing is Essential to Your Sales Team's Success

Check out why product marketers are the secret weapon behind top-performing sales teams.

Deliver The Right Content At The Right Time By Aligning Your Sales Assets with Your Buyer’s Journey

AssetMule now allows you to organize and visualize your sales asset library by the various stages of the buyer’s journey!

How Product Marketers Leverage Call Recording Software for Effective Research

Check out how product marketers can leverage call recording software to conduct prospect and customer research for insights.

5 Software Tools for Solo Product Marketers at Early-Stage B2B Startups

Explore this list of top software tools to help solo product marketers plan, execute, and manage their jobs-to-be-done.

Boost Engagement and Conversions by Adding Storylane Demos to AssetMule Assets

You can now insert your Storylane demos inside your AssetMule assets using our new integration!

How PreSales and Product Marketing Drive Results Together

Learn why strong PreSales and Product Marketing alignment drives sales results, and discover some tactical collaboration tips.

Why Use Testimonial Videos Within Your Sales Assets to Create Social Proof

Testimonial videos within your sales assets build powerful social proof that text alone can't achieve.

How to Map Your Sales Assets to Your Buyer's Journey

Learn how product marketers can create effective sales assets that align with each stage of the buying process.

Product Updates July 2024: Background Images, Fundraising Templates, and Personalization

We’ve got another round of AssetMule features and use cases for you to check out.

Top Sales Enablement Software Tools 2024

Learn about sales enablement software, how to approach evaluating a solution, and a few options that we have curated for you.

5 Sales Assets to Add to Your Sales Motion, Today

Whether you are executing SMB or enterprise sales, having the right tools to drive sales forward is crucial to your success.

Introducing AssetMule: Engage Your Buyers with Interactive Sales Assets

We're excited to announce AssetMule to the world!

Top Interactive Demo Providers in 2024

From enterprise solutions to freemium products, we've selected solutions that stand out from the crowd.

The Product Marketing Paradox

Need to figure out what sales assets to prioritize in your sales motion? Check these out.

5 Product Marketing Communities to Join in 2023

Check out these 5 communities to join to step up your product marketing game.