Imagine this: you’re a buyer scrolling through your inbox, swamped with generic, templated emails that scream DELETE! But suddenly, one email stands out - a personalized video message just for you. The sender says your name, mentions your company, and speaks directly to your pain points.

Interesting, right? That’s the magic of personalized video in B2B selling, which ultimately improves the buyer's experience.

Let’s break down why personalized video should be your go-to move and how tools like Loom and Vidyard are helping sales reps win deals faster than ever.

Why Go Personal with Video?

1. It’s the Human Touch Buyers Crave

B2B might be about business to business, but the decision-makers are people, so selling should be people to people. People who want to feel seen and valued. Personalized videos show prospects you’re not just firing off generic emails - they prove you’ve done your homework and care about their specific challenges.

2. It’s Super Engaging

Videos grab attention better than any wall of text. They’re dynamic, memorable, and - most importantly - they stand out. Countless research states that B2B buyers watch videos during their buying journey. Why not add them to your sales assets?

3. Shorten Sales Cycles

When buyers get the information they need in a relevant, faster, and more digestible format - decisions happen quicker. A personalized video can recap your conversation, answer FAQs, and explain your product. You can also use them to make your pitch in a fraction of the time a long text based email or call would take.

Tools To Record and Deliver 1:1 Personalized Videos

• Loom: Is perfect for putting together a quick video message that feels natural and approachable. It's super easy to use and you can record yourself and your screen simultaneously.

• Vidyard: Is made for sales and has advanced features like integrations with CRMs like Salesforce. It’s a great tool when for scaling personalized video across your sales team.

• AssetMule: Makes it super easy to create a personalized, web-based sales asset like a one-pager with your embedded 1:1 personalized Loom or Vidyard video.

Where to Use Personalized Video in Your Sales Motion

You're going to want the ability to add these videos into your sales assets whether you are using a a lightweight sales asset creation and management tool like AssetMule, more enterprise-grade digital sales rooms like Highspot or Seismic, or just a sales email sending platform like Outreach, SalesLoft, or Smartlead.

1. Cold Outreach: Instead of a cold email, send a personalized video introducing yourself, your solution, and why you think it’s a fit for the prospect.
2. Follow-Ups: After a meeting or demo, send a video recap to reinforce key points and next steps. Use what you learned in discovery to craft the video.
3. Proposal Walkthroughs: Break down the details of your proposal on video so prospects can review at their own pace.
4. Post-Sale Welcome: Onboard new customers with a personalized welcome video—because why should the love stop at the close?

Personalized Video Is No Longer a Nice-To-Have

Personalized video is no longer merely a trend like it was 8-10 years ago. It’s a proven strategy for improving engagement, building trust, and closing deals in B2B sales. With buyer expectations evolving quickly, the way they buy being more asynchronous than ever before, and personalized, relevant customer experiences now being tables-takes - you must enable your sales reps with the right training and tools to integrate 1:1 personalized video in their workflows today.

Start practicing today! Hit record, smile, and start modernizing your B2B sales strategy with personalized video.

Your prospects and pipeline will thank you 💪🏾!

If you have any questions about sales assets like one-pagers and how to add videos to them, please reach out to me or my Co-Founder Justin Dorfman!