The Role of Product Marketers at B2B Startups

The jobs-to-be-done by product marketers at B2B companies vary based on several variables including the size and maturity of the organization they work for.

A solo PMM (Product Marketing Manager) at an early-stage B2B startup often wears many hats and collaborates with various cross-functional stakeholders.

They are involved in everything from the development of messaging and positioning to supporting sales teams with the assets they use throughout their sales motion.

Product marketers are frequently pulled in many directions, and having the right tools and frameworks is critical to succeeding in this often misunderstood and undervalued role.

Top Product Marketing Tools for Startups and Small Businesses

Finding the right tools can streamline the product marketing process. Here’s a curated list of essential software for startups and small businesses:

1. AssetMule - An easy-to-use, affordable solution for creating externally-facing sales assets such as one-pagers, case studies, competitive comparison sheets, sales decks, and other 1-to-1 sales assets. Pricing starts with a free plan, then $50.00 per month, and goes up based on usage.
2. Google Workspace - Our go-to for all internally-facing documents, polls, slides, and collaboration around written content like messaging and positioning projects. Pricing offers a free trial, then starts at $6.00 per user/per month, annual commitments available, and scales up to custom enterprise plans.
3. Intercom - An easy-to-use solution to create and manage email and in-product announcements, help center articles, and other customer data. Pricing offers a free trial, then starts at $29.00 per seat/per month, and scales up to custom enterprise plans.
4. Google Analytics - An old school but reliable solution for measuring website traffic. Pricing options include a free plan, and a paid enterprise option called Google Analytics 360, which requires contacting sales for more information. This is a helpful tool when assessing the impact of your projects.
5. Trello - A lightweight project and task management tool. It's unique interface makes it easy to setup and start using quickly. Pricing starts with a free plan, then $5.00 per user/per month if billed annually ($6 billed monthly), and has plans that go all the way up to enterprise options that start at $17.50.

Finding the right tools can make a huge difference in your effectiveness as a product marketer, especially in a startup or small business.

Tools like these can help you save time, collaborate easily, and create better assets that really resonate. Whether you're handling messaging, helping your sales team, or tracking website traffic, these tools have got you covered.

Give them a try and see how they can help take your product marketing game to the next level!