This conversation explores product-led sales strategies, including engagement timing, crafting narratives from product usage, pitching use cases, optimizing deals for growth, uncovering underutilized use cases, and decision-making during calls.
In this episode of The GTM Pack podcast, we interview David Barron, Global Director of Sales at HubSpot & Fred Melanson, Former Head of Content at Macro.
In this conversation we dig into product-led sales topics such as:
💡 How to determine when to engage
💡 How to craft a sales narrative from product usage
💡 How to pitch around use cases rather than pain/problems
💡 How to optimize deals for long-term revenue growth
💡 How to find underutilized use cases
💡 Using the decision tree once you are on a call
#gtm #plg #saas #b2b
