This conversation explores the transition from sales engineering to product marketing, transferable skills, challenges, success metrics, alignment with sales, and top product marketing hacks.
In this episode of The GTM Pack podcast, we interview B2B product marketer and former sales engineer Stephanie (Schroeder) Madsen, Senior Product Marketing Manager at People.ai based out of Chicago, IL.
In this conversation, we dig into:
💡 What is product marketing and what inspired her to move into this role from her previous role as a sales engineer?
💡 What are the biggest challenges of the transition from SE to PMM?
💡 What are the skills that you gained as an SE that transferred over to your new role as a PMM that gives you an edge?
💡 What's one product marketing hack that you have seen done or done yourself that you are most excited about right now?
💡 What is product marketing and how do you measure success as a PMM?
💡 What is your advice to product marketers for better aligning with their sales team; and vice versa?
#productmarketing #pmm #gtm
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