This episode explores how product marketing evolves as teams scale, best practices for structuring PMM teams in larger organizations, and effective strategies for marketing to technical audiences like developers.
In this episode of #TheGTMPack podcast, we interview Rahul Awasthy, Founder & CEO at Ryze Consulting based in San Francisco, CA.
In this conversation, we dig into:
💡 How product marketing evolves as teams scale, from small (3-person) to large (30-person) organizations.
💡 Best practices for structuring PMM teams in larger companies, including segmentation by product line, customer type, or discipline.
💡 Strategies for marketing to technical audiences, particularly developers, with effective tactics and channels.
& more!
#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM
