In this episode, we break down why most competitive updates are just noise, how to move beyond vanity metrics to truly measure product marketing impact, and what sets good, great, and best-in-class GTM strategies apart.
In this episode of #TheGTMPack podcast, we interview Rebecca Shaddix, Head of Product Marketing, Customer Marketing, and Lifecycle Marketing at Garner Health, based in the United States.
In this conversation, we dig into:
💡 Why most competitive updates are a distraction
💡 How to go beyond vanity metrics when measuring product marketing
💡 The difference between good, great, and best-in-class GTM& more!
#B2BMarketing #ProductMarketing #CompetitiveIntel #GTM #PMM #GTM #SaaS #B2B
