This episode dives into how startups can develop and optimize their sales process to align with the buyer’s journey, covering strategy, sales tech, and essential sales assets.
In this episode of #TheGTMPack podcast, we interview Joseph Jenkins, 2X SaaS VP of Sales based in Lehi, Utah.
In this conversation, we dig into:
💡 How to structure your sales process from Series Seed to Series B, including sales motion, rep segmentation, and positioning/messaging strategy.
💡 Key sales enablement tools, emerging ABM platforms replacing legacy solutions, and the role of data enrichment tools in optimizing outreach.
💡 Essential content formats—short-form videos, infographics, digital sales rooms, and traditional sales collateral—to support every stage of the sales process.
& more!
#salesleadership #productmarketing #pmm #gtm #b2b #leadership #sales #product #cro #podcast
