We explore how product marketers establish the voice of the customer and why ongoing customer conversations are essential.
In this episode of #TheGTMPack podcast, we interview Jeff Chase, Director of Brand & Product Marketing at Vitally.io based in Phoenix, AZ.
In this conversation, we dig into:
💡 How product marketers establish the voice of the customer
💡 Why constantly talking to customers is crucial in your role as a product marketer
💡 How to use interactive demos to bring use cases and the voice of the customer to life
& more!
#voiceofthecustomer #productmarketing #pmm #gtm #b2b #leadership #marketing #product #cmo #podcast
