Episode 112: Tips & KPIs that Gauge The Impact of Product Marketing

This chat explores how PMMs measure success, track KPIs, and foster cross-departmental alignment.

Jorge Soto

Co-Founder at AssetMule

Alex Virden

Product Marketing & GTM Leader at Virdical

In this episode of #TheGTMPack podcast, we interview Alex Virden, Product Marketing & GTM Leader at Virdical based in Washington DC.

In this conversation, we dig into:

💡 How PMMs measure success

💡 How to track KPIs that gauge the impact of product marketing

💡 The importance of cross-departmental alignment & more!

#gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast

Engage your buyers with interactive sales assets

Create interactive sales assets in minutes and without designer or developers
Personalize assets for each prospect using a snippet library of messaging and imagery
Track which assets are being used and driving the most engagement