Exploring product marketing's core charter, alignment with company vision, and its appeal to entrepreneurs.
In this episode of The GTM Pack podcast, we interview Chris Handy, Vice President, Product Marketing at Law Insider, Product Marketing Expert & Editor at The Outlaws of Demand Newsletter based in Dallas, TX.
In this conversation, we dig into:
💡 What is product marketing's core charter?
💡 How do we make sure that we are always tying back to the company's vision?
💡 Why product marketing is a great role for entrepreneurs
#productmarketing #pmm #gtm
