This episode explores the future of B2B marketing and GTM—from demand creation and AI to sales alignment, async buying, and building lasting moats.
In this episode of #TheGTMPack podcast, we interview Jon Miller, MarTech Entrepreneur (3 exits), Co-Founder of Marketo and Engagio, board member, keynote speaker based in Silicon Valley, CA.
In this conversation, we dig into:
💡 Demand Gen vs. Demand Creation: Why modern marketing needs to go beyond attribution and start thinking like B2C.
💡 Educate, Entertain, Elevate: How to get executive buy-in for a more modern, brand-led approach.
💡 GTM Misalignment: What's really behind the sales and marketing disconnect—and how to fix it
💡 The Future of Growth: AI’s impact on demand gen, async buying trends, building moats, and doing ABM right.
& more!
#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #CMO
