This episode explores how product marketers drive ABM success through personalization, sales enablement, and GTM alignment—while tackling the stigma around ABM.
In this episode of #TheGTMPack podcast, we interview Daniel Viana, Senior Product Marketing Manager at Applyboard, based in Toronto, Canada.
In this conversation, we dig into:
💡 How Product Marketers Drive ABM Success – Aligning messaging, ICP definition, & sales enablement.
💡 Personalization at Scale – How PMMs shape tailored content and campaigns for key accounts.
💡 Breaking the ABM Stigma – Addressing GTM challenges & positioning ABM as a growth driver.
& more!
#B2BMarketing #ProductMarketing #GTM #PMM #GTM #SaaS #B2B #SalesEnablement #ABM
