This episode we discuss modern ABM/ABX, scalable demand gen campaigns, and effective collaboration between product marketing and sales for real pipeline impact.
In this episode of #TheGTMPack podcast, we interview Janelle Amos, Founder & Chief Strategist at Elevate Growth, based in Crowley, Texas.
In this conversation, we dig into:
💡 What modern ABM/ABX really looks like today
💡 How to create repeatable, scalable demand gen campaigns
💡 The right way to collaborate with product marketing & sales for real pipeline impact& more!
#B2BMarketing #DemandGen #ABM #AI #PMM #ProductMarketing #GTM
