Episode 111: Bridging Marketing and Sales: Building Trust, Authority, & Results

How marketers can craft sales enablement strategies, map buyer journeys, and build trust with the right tools and assets.

Jorge Soto

Co-Founder at AssetMule

Marc Kenigsberg

Editor at Product Marketing Weekly

In this episode of #TheGTMPack podcast, we interview Marc Kenigsberg, Editor at Product Marketing Weekly based in Tel Aviv, Israel.

In this conversation, we dig into:

💡 How a marketer should determine the buyer journey

💡 Developing a sales enablement strategy from a marketing/product marketing point of view

💡 Recommended sales asset types for sales reps trying to build trust & authority& more!

#gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast

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