My new sales asset stack—AssetMule, Google Workspace, Loom.com, Calendly, and ChatGPT—transforms proposals and one-pagers into dynamic, personalized buyer experiences for today's asynchronous B2B market.
Today’s buyers prefer to engage on their own terms and asynchronous selling is the norm, having a modern sales asset stack isn’t just a competitive advantage—it’s a requirement. Let me pull back the curtain on my current workflow, a lightweight and cost-effective toolkit that has transformed the way I create personalized, interactive proposals and one-pagers.
Welcome to my world of the ultimate digital sales asset stack!
Back in the day, the sales stack was a mishmash of outdated tools: endless PowerPoint slides, static PDFs, and follow-up phone calls that felt like an eternity. As the B2B landscape evolved, so did the need for more dynamic, responsive, and buyer-enabled solutions. Enter the modern sales asset stack—a streamlined, integrated toolkit that empowers sales reps to deliver engaging, tailored content that resonates with today’s digitally-savvy buyers.
This new wave isn’t just about flashy tech—it’s about crafting a buyer experience that’s interactive, personalized, and available asynchronously. In other words, my prospects can explore my proposals at their own pace, getting all the information they need without the pressure of synchronous meetings. And that’s where my asset stack really shines.
Sales assets aren’t just about looking good—they need to align with where your buyer is in their journey. I start with an informational one-pager in AssetMule, giving prospects the key insights they need upfront without overwhelming them. It’s interactive, engaging, and sets the stage for deeper conversations.
But once they’re ready to talk numbers and scope, that same one-pager seamlessly transforms into a proposal—all I have to do is upload a PDF from Google Docs with pricing and the SOW. No recreating documents, no back-and-forth confusion—just a smooth transition from education to negotiation, keeping the momentum going and making it easy for buyers to say “yes.”
Let’s break down the components of my sales asset stack and see how each tool plays a role in creating proposals and one-pagers that not only look great but also drive results.
1. AssetMule: The Powerhouse of Personalization
Yes, I'm biased but at the heart of my stack is AssetMule. Think of it as the secret sauce that transforms dull, static proposals and one-pagers into vibrant, interactive buyer experiences. With AssetMule, I can create personalized proposals and one pagers that engage my prospects with clickable elements, dynamic visuals, and an interface that screams “cutting-edge.”
The result? A proposal that isn’t just read—it’s experienced. I also get all the analytics and buying intent signals I need as a seller.
2. Google Workspace: The Proposal Writing Hub
Next, I rely on Google Workspace to craft my proposals. Whether I’m brainstorming in Docs or fine-tuning my pitch, Google Workspace offers a clean, collaborative environment to bring my ideas to life. Once the content is polished, I export to PDF, and quickly embed into AssetMule. This combination gives me the power of Google Docs with the interactivity and tracking of AssetMule.
3. Loom.com & Calendly: Adding the Human Touch
No modern sales process is complete without personalization. That’s why I incorporate Loom.com and Calendly into my stack:
4. ChatGPT: The AI-Powered Content Wizard
Of course, every expert sales rep needs a little help with the heavy lifting. ChatGPT can help. This AI marvel assists me with copywriting, messaging, and in-depth analysis. Whether I need to help with typos, generate compelling content on the fly, or refine my pitch, ChatGPT is my trusted AI friend. It ensures that every proposal is not only engaging but also strategically sound—perfect for today’s discerning buyer.
Today’s buyers are empowered—they want control over how and when they consume content and communicate with vendors. This shift towards asynchronous B2B buying means that prospects aren’t waiting on you to set the pace; instead, they’re exploring one-pagers and proposals at their leisure, comparing options, and making decisions on their own time. This is where the buyer enablement movement comes into play.
My sales asset stack is perfectly tailored to this modern buying behavior. By creating interactive, personalized one-pagers and proposals that buyers can engage with asynchronously, I’m not just selling a product or service—I’m enabling buyers to feel informed, confident, and in control. This approach builds trust from the very first interaction and positions me as a forward-thinking sales expert who truly understands the buyer’s journey.
Now, here’s the kicker: while crafting the initial proposal can be the longest part of the process, the magic of my sales asset stack is in its efficiency. Once the content is written in Google Docs, embedding it into AssetMule and personalizing it with videos and a live calendar takes mere minutes. This speed and agility allow me to focus on what really matters—building relationships and closing deals—without getting bogged down by tedious administrative tasks.
My sales asset stack is more than just a collection of tools—it’s a personalized, interactive, and signal-based approach to selling in the digital age. By integrating AssetMule, Google Workspace, Loom.com, Calendly, and ChatGPT, I’ve created a workflow that’s efficient, interactive, and perfectly aligned with the principles of asynchronous buying and buyer enablement.
So if you’re ready to leave the clunky, outdated methods behind and embrace a future where every proposal is a dynamic experience, it’s time to re-evaluate your sales stack. Trust me, the future of sales isn’t just about closing deals—it’s about creating engaging, personalized buyer journeys that set you apart in an increasingly competitive market.
If you have any questions about my sales asset stack, signal-based selling, sales assets, or product marketing–please reach out to me.
