Below are some highlights provided by our featured experts who shared their playbooks for launching new products.
WATCH REPLAY
On Oct 25th 2023, we partnered with the great folks at Centercode to bring you this LinkedIn Live conversation focused on the topic of product launch readiness. We geared the conversation to speak specifically about user testing & sales enablement.
Below are some highlights provided by our featured experts Chris Rader, VP of Marketing at Centercode and Fiona McCurdy-McGee, Senior Product Marketer at Air who shared their playbooks for launching new products.
Check out a few of the highlights:
How can marketing work with product and customer success to collect pre-launch research?
What are some best practices for developing powerful messaging and positioning for your upcoming product launch?
How should marketing/product marketing approach sales enablement around a product/feature launch?
What does post-launch testing, enablement, and performance assessment look like?
Preparation for product launches begins far before the official launch date arrives. These initiatives require cross-functional collaboration and the unique perspectives that each stakeholder brings to the table.
The best organizations will constantly keep their finger on the pulse at all stages of the product life cycle and will keep optimizing beyond the official product/feature launch event.
What are your favorite product launch best practices?
