Boost Engagement and Conversions by Adding Storylane Demos to AssetMule Assets

We’re excited to introduce our new Storylane component that allows you to easily add Storylane interactive demos to your AssetMule templates and assets.

What are interactive demos?

‍Today’s buyers want to learn as much as they can about your product and how it can be used to solve their specific needs before ever talking to a sales rep.

In fact, according to Gartner, 83% of the buyer’s journey now happens without any interaction with sales.

In this buyer-first world, interactive demos have quickly become a staple among SaaS companies as they enable buyers to take self-guided tours of your product right from your website, and now, your sales assets.

These interactive demos have proven to have a significant impact across the buyer’s journey—from initial awareness through decision making—increasing buyer engagement by as much as 3x, pipeline generation by as much as 35%, and sales velocity by as much as 45%.

We’re honored to partner with Storylane, a leading innovator in the space, to bring interactive demos to your AssetMule sales assets.

How to use interactive demos in your sales assets

We’re already seeing customers boosting engagement and conversions by adding interactive demos to the sales assets they use across their buyer’s journey.

Some examples include adding interactive demos to…

• ‍Outbound assets so prospects can explore your product before committing to a call.‍
• Sales decks so you can demo your product right from your slides.‍
• Follow-up assets to re-cap core use cases and workflows of interest.
• Case studies to showcase how similar customers are using your product to achieve similar goals.
• Competitive assets to demonstrate how you differentiate from alternative solutions under consideration.
• Proposals to enable your champion to sell your solution internally on your behalf.

The sky really is the limit, but check out our new Deal Acceleration “leave-behind” template by Storylane as a great starting point.

How to add Storylane interactive demos to your AssetMule assets

With the new component, you can easily add Storylane interactive demos to AssetMule assets in just a few steps.

Check out this demo to learn how or read our help article for step-by-step instructions.

Not a Storylane user yet? Sign up here to get started for free and create your first interactive demo in just 10 minutes!