Discover 7 essential internal brochures marketers can create to help HR and internal comms teams engage employees, promote wellness, and strengthen company culture.
Are you a marketer being tasked with creating internally-facing marketing assets like brochures, and need ideas? We got you covered.
Employees are human and humans want to feel supported and valued. Companies that treat their employees with care, empathy, and compassion win. Creating effective internal communications is key for fostering a positive and well-informed workplace.
One of the simplest yet most impactful tools? Internal brochures! These can be tailored to meet a variety of needs, whether it’s welcoming new hires, promoting wellness programs, or breaking down complex policies.
Here’s a rundown of different types of internal brochures that HR and internal communications teams can use to keep the team informed, engaged, and empowered.
The onboarding process sets the tone for a new hire’s experience, and an onboarding brochure can provide a friendly and organized welcome. This brochure typically covers:
An onboarding brochure ensures new hires have everything they need at their fingertips, helping them feel welcomed and prepared from day one.
Promoting wellness and benefits will boost morale, engagement, and productivity. A benefits brochure is especially useful around open enrollment time but can be distributed anytime. This type of brochure includes:
A well-crafted benefits brochure makes it easy for employees to understand and take advantage of everything offered to support their health and well-being.
Professional growth is a top priority for most employees, and a training and development brochure can highlight all the available resources. This can include:
With clear, accessible information on professional growth, this brochure helps employees feel supported in their development journey.
Sometimes, policy and compliance documents can feel dense, but an approachable, easy-to-read brochure can go a long way in ensuring everyone understands these essential guidelines. This type of brochure might cover:
A policies and compliance brochure can turn important, but often dry, information into digestible pieces, ensuring that every employee is well-informed.
If your company is committed to DEI, creating a dedicated brochure shows that it’s more than just a statement. This type of brochure might include:
Highlighting your DEI efforts not only fosters a more inclusive culture but also empowers employees to engage actively in these initiatives.
Recognition is a powerful motivator, and a brochure that outlines how your company celebrates achievements can make everyone feel valued. This brochure can showcase:
Making employees aware of the recognition culture shows that you care about celebrating their efforts and achievements.
A CSR brochure gives employees insight into how the company makes a difference beyond the office. This type of brochure can highlight:
Sharing CSR initiatives can encourage employees to contribute to a cause, strengthening the bond between them and your company's values.
Internal brochures might be small, but their impact on communication and culture is big. Whether you’re welcoming a new hire, promoting wellness, or building a more inclusive culture, the right brochure can enhance connection and make vital information easy to access.
Use these brochure types as starting points to create materials that resonate with your unique team, keeping them informed and engaged at every step.
